Uplevel Your Product Thinking Course
Senior IC PMs (IC 7+) at the top companies have an incredible ability to move between complex product problems in different domains and land impact in short amounts of time. They exhibit high levels of product thinking in addition to organizational savvy in execution.
People with strong product thinking capabilities across levels (IC5 - IC8) are not just highly desired within the companies they currently work at, but are coveted by companies across the tech industry.
In order to expand your product thinking, you need to go broad and think about a lot of products/markets from first principles. The challenge that people face is that they only get to work on only 1 or 2 products every few years and become fully immersed in that space. They put in the effort to broaden their product thinking only when they are looking for new jobs. That is already too little, too late!
Iâm developing a course to help people Uplevel Your Product Thinking for digital products in a short amount of time.
The unique approach I will be taking is:
Break down digital technology products into 13 themes & 50 markets / product types (See below details)
Demonstrate how to think about product problems in those themes and markets/product types
Leverage 30 min interview styles questions to help people practice product thinking across markets.
Course Launch Date:
The course will launch on June 1st, 2024.
It will be a video first course
It will also have 4-6 optional live sessions in June and July
It will have a community to connect with other people who joined the course
People who pre-purchase now will get access to 4-6 live 2 hr sessions between Apr 1st & June 1st where I will discuss product thinking for different product types / markets. That will provide early access to draft material as it is being developed.
Tiered Pricing: I expect the course to be priced at $950 by Dec 2024 after a couple of iterations. But people can buy it now at a discounted price of $400. The tiered pricing will be as follows, based on the date by which people purchase:
đ° Mar 10th: $300
đ° Apr 1st: $400
đ° May 1st: $500
đ° Jun 1st (Launch day): $600
đ° Oct 1: $750
đ° After Oct 1st: $950
Who is this course for:
This course is going to help you:
No matter how many years of product experience you have. IC, Manager, Dir, Sr. Dir, VP
What function you serve in product org. PM, Eng, Design, DS, UXR, PMM etc.
What ever company you currently work at in the product landscape
Here is an early draft of the Themes and Markets / Product Types that I plan on covering.
Theme 1: Entertain, Educate and connect people!
Media - By Studios: Netflix, Disney, HBO, CBS, Peacock, YouTube TVâŚ
Media - Traditional Publishers: NTY, Economist, WSJ, Yahoo
Media - Music / Podcasts / Audio Books: Spotify, Itunes, Podcast, Audible
Media - By Creators: IG Reels, TikTok, YouTube, Snap, IG/WhatsApp Channels
Media - By Community: Reddit, FB Public Groups, LinkedIn
Media - By Friends & Family: FB Feed / Stories, IG Stories, WhatsApp Status
Theme 2: The middlemen making connections!
Marketplaces - Local: Yelp, ZocDoc, Thumbtack, OpenTable, Tripadvisor,
Marketplaces - Ecommerce: Ebay, FB Marketplace, Etsy
Marketplaces - Real Estate: RedFin, Zillow
Marketplaces - Short Term Rentals: AirBnB, VRBO, ..
Marketplaces - Transportation: Uber, Uber Freight, Lyft, DoorDash, Instacart
Marketplaces - Travel: Kayak, Expedia, Hotels.com
Marketplaces - Jobs: Upwork, LinkedIn, Indeed,
Marketplaces - Dating: Tinder, Match, Bumble, âŚ
Theme 3: Makes it easy to spend money!
Ecommerce - Everything: Amazon, Walmart, Target, Costco
Ecommerce - Local: DoorDash, Uber Eats, Instacart, Amazon, Walmart..
Ecommerce Verticals: United, Marriott, BestBuy, HomeDepot, HelloFresh / Blue Apron, Chewy,
Theme 4: Always On Connection to People!
Communication - Private: WhatsApp, iMessage, Messenger, IG Direct, Snap, Linkedin, X, Telegram
Communication - Large Group: Slack, Discord, Microsoft, Google, Workplace, WhatsApp, Telegram
Theme 5: Do More With Less!
Productivity - Personal: Notion, Coda, DropBox, TaskList Apps, Grammarly,
Productivity - Enterprise: DropBox, Box, Google bundle, Microsoft 365, Atlassian,
Productivity - No/Low Code Tools: Zapier, Airtable
Theme 6: Amplifying And/Or Replacing Humans on Some Tasks!
Gen AI - Business Agents: TBD
Gen AI - Consumer Agents: TBD
Gen AI - Creator Agents & Tools: TBD
Theme 7: Enhancing world and How we interact with it!
AR: Assistants, Spatial computing đ
VR: Games, Experiences, Communication & community
Theme 8: Portal to the Internet!
Consumer Hardware: laptops, phone, watch, glasses, health trackers, AR/VR
Consumer Platforms - Operating Systems: Windows, Mac, iOS, Android,
Consumer Platforms - Browsers: Chrome, Safari, Firefox, Arc
Search: Google, Microsoft, Perplexity, YouTube, TikTok, ..
Theme 9: Pays the bills for the free stuff!
Advertising - General: Google, Meta, Amazon, Apple, YouTube, TikTok, Snap,
Advertising - Vertical: Yelp, Uber, Instacart, DoorDash, Expedia, Kayak, LinkedIn
Theme 10: Makes it easy(ier) to make money
Ecommerce Logistics: Fulfillment by Amazon, Shopify Fulfillment, Flexport, Uber Freight
Ecommerce Dev & Marketing: Shopify, Meta Pages / Shops,
Business Website & Marketing: Yelp, FB Pages, WhatsApp Business Accounts, Wik, Squarespace ..
Business - HR / Finance: Intuit, Service Now, ADP, Zenefits, Workday,
Business - Marketing/Sales: Salesforce, Hubspot, Zoho, SAP, Oracle, Marketo, Mailchimp, LinkedIn
Theme 11: Moves, Stores and Invests Money!
Payments - Dev Platforms: Stripe, Paypal, Adyen, Shopify Pay, Bolt
Payments - Peer to Peer: Venmo, Zelle, Paypal
Finance - Banking & Credit: Wells Fargo, First Republic, Citi, Mercury, Monzo, Nubank
Finance - Investments: Charles Schwab, E*Trade, Fidelity, Robinhood, Coinbase
Theme 12: Build On Top Of Others!
Developer Platforms - Infrastructure: AWS, Google Cloud, Azure,
Developer Platforms - Tools: Cloudflare, Twilio, statsig, Datadog, Splunk, Okta, Stripe
Design Platforms: Adobe, Figma, Canva
If you want to get course updates, Please sign up here!